Competition for customers is fierce, products are increasingly undifferentiated, and the battle to keep the customer is becoming harder. Venture Infotek is helping banks & retailers to find innovative ways to solve these customer challenges.
Being a trusted partner of such esteemed organizations, we help you in your endeavor in the following:
•    Managing, Designing & Implementing an end-to-end program that best suits your business requirements
•    Increasing your customer base and retaining existing ones
•    Increasing your repeat business with a focus on number and value of transactions
•    Enabling you to create point-of-sale loyalty and rewards programs
•    Creating hype and excitement for your card / store amongst customers

The needs of the following business segments are answered:
•    Cards Issuing Business
•    Merchant Acquiring Business
•    Both, an Issuer and Acquirer Business

CARDS ISSUING BUSINESS
Increasing customer value by connecting real-time loyalty programs with merchant point-of-sale systems.

Our Solution enhances customer value and helps expand your reach by tapping into a merchant network. In this highly competitive market, Loyalty, Convenience and Rewards are strong influencers for customers searching for the best value.
Cardholders quickly learn that your card has the ability to deliver –
•    Targeted promotional offer / campaign,
•    Tangible benefits with every swipe/dip/tap, &
•    Multiple options for redemption and power to decide how, when, and where, they can redeem
This customer delivery will help you increase spend, enhance card activation, reduce attrition and capitalize on the potential value of your card members.

Value for the Acquirer	Value for the Merchant
Extend merchant loyalty capabilities in one packaged solution to attract new, profitable merchants	Understand how your customers shop to drive desired behavior & capabilities to satisfy and delight all customers
Altering the simple payment-based POS terminal to be a Value-add ‘business enhancer’ marketing tool, to generate incremental revenues for the existing merchant base	Drive bottom-line sales growth, and save marketing budgets by reducing waste on low-return promotions
Tracking and reporting capabilities to demonstrate loyalty effectiveness	Measureable ROI for merchant will be increased redemption rates, sales volume and customer satisfaction

MERCHANT ACQUIRING BUSINESS
Keep your merchants happy and incentivize them to increase transactions on your point-of-sale.

Our solution gives Acquirers true merchant retention capabilities, by offering real-time promotional capabilities at point-of-sale.

Acquirers will achieve the following benefits  –
•    Attracting new key merchants &
•    Retaining existing merchants
They would help their merchants to provide their customers with targeted offers and loyalty related activities that will delight their customers, basis their profitability,  all in a cost effective manner.

Value for the Acquirer	Value for the Merchant
Extend merchant loyalty capabilities in one packaged solution to attract new, profitable merchants	Understand how your customers shop to drive desired behavior & capabilities to satisfy and delight all customers
Altering the simple payment-based POS terminal to be a Value-add ‘business enhancer’ marketing tool, to generate incremental revenues for the existing merchant base	Drive bottom-line sales growth, and save marketing budgets by reducing waste on low-return promotions
Tracking and reporting capabilities to demonstrate loyalty effectiveness	Measureable ROI for merchant will be increased redemption rates, sales volume and customer satisfaction

BOTH, AN ISSUER & ACQUIRER BUSINESS
For banks that are both, an issuer and an acquirer, our solution can meet both sets of needs perfectly in one solution.

Increase customer value by connecting real-time loyalty programs with merchant point-of-sale systems while you are keeping your merchants happy and incentivizing them to increase transactions on your POS. The benefits are extensive when you use our solution on both the issuing and acquiring business.

In order to achieve the Business Objectives for the above relevant Business Segments, there are four unique solutions to choose from.
Four different solutions to meet your business requirements –

 

 

Deferred Earn and Redeem Platform
A transaction-batch-file processing solution that allows you to generate points and cash-back at the back-end level on any payment transactions.

Real-time Earn and Redeem Platform
Cardholders accumulate and redeem in real-time at point-of-sale, or receive cash back from participating merchants. This platform supports Issuer or Retailer points and cash-back based program.

Real-time Promotional Marketing Platform
Retailers can use their POS devices as a real-time promotional marketing platform which links payment transaction from any card, to a loyalty transaction.

Real-time Redemption Platform
Acquirers provide a redeeming platform for Issuers who want to offer better & faster ways for their cardholders to redeem points.
Retailers draw traffic to their outlets by accepting new currency for payment.