Loyalty solutions


Gaining a customer is good; keeping a customer engaged is better... and a lot less difficult with our Card Loyalty Solution.

No doubt, acquiring new customers is important, but it is more essential to engage them for regular usage. The reason is simple - existing customers deliver 90% of revenues. Moreover, a widely accepted research authenticates that acquiring new customers is seven times more expensive than engaging old ones. Engaging customers is not a one-time task, it's an ongoing activity and our Card Loyalty solution enables customer loyalty, increased card usage which in turn impacts sales, brand enhancement, cross channel promotions, collaborating with other partners etc.

• Loyalty Marketing consists of the following elements:
  
• Give the end user a value proposition they will not get anywhere else
  
• Communication - Learning about the users requirements and getting their permission to contact them in the future
  
• Brand recognition - Building trust between customer and supplier of the service

Loyalty marketing results in:

• Brand extension
  
• Greater revenue
  
• Improved acquisition and retention
  
• Constructive customer feedback
  
• Increased productivity

As your partner in loyalty marketing Venture Infotek has the following loyalty suit which offers a complete solution for managing loyalty programs across business verticals.

• Loyalty Conceptualization and Designing
  
• Strategy development, planning and implementation
  
• Merchant Consumer Engagement activity
  
• Research based Loyalty schemes
  
• Use of Business Intelligence tools
  
• Evolve the program across its life
  
• Operational Services
  
• Application Processing
  
• Account set-up and maintenance
  
• Card Issuance and Management
  
• Card holder database and accounting if points
  
• Statement generation and mailing
  
• User-defined promotions can be set-up
  
• Help desk
  
• Reward & Redemption management
  
• Redemption Fulfillment

We also have a collaboration with Welcome Real-Time which is the world's leading provider of enhanced payment software


A list of the various Card Loyalty programmes managed by us is as follows:

• ABN Amro's innovative Credit/Debit Card loyalty program
  
• BPCL's pioneering Motorists' and Fleet Owners' loyalty programs
  
• Program partners to IOC, India 's largest petroleum major
  
• Trade loyalty Managers for Heinz India limited
  
• Chip based e-purse and loyalty programs
  
• Our exposure covers loyalty operations for companies like HLL (trade loyalty – Unilever award winning operations) amongst others.
  

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